Branding Workshop

for Spas & Wellness Centers

This teambuilding workshop, is based on the well-known Anglo-American phrase "United we stand - United we stand strong". A phrase most often used to inspire unity and collaboration.

The bottom line is that unity in thought and action brings superior results to individual action.

On this principle, applied to a spa/wellness center team, we lay the fascinating process of brand building.

This process needs to be understood and embraced by the whole team in order to lead to the expected results: a Spa with a strong identity and that visibly differentiates itself in the market.

Why do Spa, Wellness or Balneo centers need a Brand?

A well-built brand comes with the following benefits that contribute to business success and sustainability:

A growing number of customers who seek uniqueness, exclusivity and pay well for it. These customers are more likely to return frequently, recommend the Spa center to friends, and the customer base grows without aggressive marketing.
Leave the competition behind because you go out on the market with something unique and specific, and the marketing costs you less because the public knows that you are the Spa that offers those unique menus.
Attract qualified and professional staff, because these people want to work in centers that know their position in the market, know what they offer and what their strength is.
A strong brand allows you to premium pricing practices. This increases your profit margins, allows you to expand, offer increasingly exclusive menus and invest in staff education.
It's the brand that comes to the fore when it comes to partnerships and new collaborations, a loyal and confident customer base that provides financial stability and opening new locations.

How the Branding Workshop works
for Spas & Wellness Centers?

This one-day workshop is designed as a team exercise in mapping, shaping, representing and promoting the Spa brand.

Brand Building = Team Building + Community Building

The workshop takes place physically at the Spa location.

The format is flexible and can address smaller or larger teams/groups in depending on the specificity of each spa / wellness center.

Interactive methods are used to integrate the theoretical part into debates, role-playing games, watching relevant videos.

Duration: one day - about 6 hours.

Maximum number of participants: 6 people

The end result is a team that acts consciously, cohesively and in concert towards strengthening the brand, representing it successfully to existing and potential customers.

In addition, at the end of the workshop will result in a brand catalog for the spa / wellness center, which will include:

positioning, mission, vision
categories of target audience
key messages as well as elements of brand personality
elements of strategy that the whole team will be aware of and that each team member will be able to integrate into their work.

Here is what the Workshop includes
UNITED IN BRAND WE STAND

Participants will learn more about:

The difference between "being" (existing with a name) and "becoming" (constantly building) - What a brand means in the wellness industry.
How a brand's mission and vision are shaped and how important they are in setting brand direction.
"Color and Flavor" - Why and how to differentiate a brand to make it memorable.
The communication canvas - lights and shadows, focus and context - what brand building strategies are and how to put them into practice.
Potential pitfalls or challenges a brand can face.

Concrete content structure

1. Brand Audit

- What is the landscape in which we want to grow the brand?

- Who are the main competitors? What are our competitors really good at?

- What are the opportunities to seize?

2. Brand Positioning

- How do our most loyal customers perceive us?

- How do we define our positioning to highlight our strengths?

3. Brand Identity

- Brand identity equation = mission, values, visual elements

- Consistency of brand building blocks

4. Buying people

- Who are the consumers / categories of consumers for our brand?

- Determining brand personality, tone of voice, ways and channels of personality expression.

5. Brand messaging & storytelling

- What are the topics we want to address?

- What are the values we want to convey?

- How do we want our audiences to perceive our brand stories?

Trainer Workshop

Laura Hamzea

Communication & Branding Associate

Service & Communication Enthusiast. Passionate about Service, in the purest, British, hospitable sense of the word, but also about initiating and growing communities, developing those concepts and projects that add value to those for whom they are intended. Her professional career has been shaped and enriched in two main areas - Hospitality, where she has fulfilled Communication and Marketing roles both at hotel level (Sheraton Bucharest) and at hotel group level (Ana Hotels Grup), and Education, where she has coordinated Customer Experience, Sales and Project Management activities (British School of Bucharest, International House Bucharest). "For me, education is the highest level of service, that's why I want to get involved in as many projects of this kind as possible, and Spa Edu has been a wonderful opportunity to do so."

If you want your spa to have that unique SOMETHING that your customers are looking for and appreciate, then sign up with the management team:

Branding Workshop

6250 lei + VAT

The Spa & Wellness Center Branding Workshop gives you the opportunity to bring your team together, to build together a strong identity to stand out on the Spa market.

In addition, a well-defined brand for your spa attracts loyal customers and increases your profit margins.

Sponsors thanks to whom we are able to offer a promotional price and a generous grid of discounts to the trainees and who, through their contribution, financially support the process of accreditation of the nomenclature of trades and occupational standards for the Spa sector in Romania:

Branding Workshop

for Spas & Wellness Centers

Why do Spa, Wellness or Balneo centers need a Brand?

How the Branding Workshop works
for Spas & Wellness Centers?

Brand Building = Team Building + Community Building

Here is what the Workshop includes
UNITED IN BRAND WE STAND

Concrete content structure

Trainer Workshop

If you want your spa to have that unique SOMETHING that your customers are looking for and appreciate, then sign up with the management team:

Branding Workshop

The Spa & Wellness Center Branding Workshop gives you the opportunity to bring your team together, to build together a strong identity to stand out on the Spa market.

In addition, a well-defined brand for your spa attracts loyal customers and increases your profit margins.

Sponsors

Educational partners

Media partners

Partners

Contact

Social media

Useful information

Products and services

All rights reserved ©DespreSpa 2010-2023

Social media

Login

Branding Workshop for Spas & Wellness Centers

Why do Spa, Wellness or Balneo centers need a Brand?

How the Branding Workshop works for Spas & Wellness Centers?

Brand Building = Team Building + Community Building

Here is what the Workshop includes UNITED IN BRAND WE STAND

Concrete content structure

Trainer Workshop

If you want your spa to have that unique SOMETHING that your customers are looking for and appreciate, then sign up with the management team:

Branding Workshop

The Spa & Wellness Center Branding Workshop gives you the opportunity to bring your team together, to build together a strong identity to stand out on the Spa market.

In addition, a well-defined brand for your spa attracts loyal customers and increases your profit margins.

Sponsors

Educational partners

Media partners

Partners

Contact

Social media

Useful information

Products and services

All rights reserved ©DespreSpa 2010-2023

Social media

Login

Branding Workshop

for Spas & Wellness Centers

How the Branding Workshop works
for Spas & Wellness Centers?

Here is what the Workshop includes
UNITED IN BRAND WE STAND