Finn Partners has released a new report entitled The future of wellness tourism 2025, which includes key trends that will shape the future of global wellness tourism. The study highlights the emerging trends and wellness destinations that are becoming essential in global development strategies.

Published at Global Wellness Summit 2024, the report includes data, expert insights and concrete examples of innovations designed to meet travelers' growing desire to be part of the growing wellness movement.

According to Finn Partners, wellness tourism is entering a "golden age," with vacationers around the world increasingly looking for experiences that improve their well-being. In a recent report, Global Wellness Institute estimated the value of the wellness tourism sector at $830 billion, projected to reach $1.4 trillion by 2027.

"There was a time when a hotel only needed a massage table, a sauna and a steam room to attract guests. Today, wellness is everywhere as travelers look for inventive ways to improve their personal well-being," said Cathy Feliciano-Chon, managing partner of the division Global Travel Practice from Finn Partners.

Trends highlighted:

• Age Benders: As perceptions of age change, chronological age becomes less relevant. Older generations embrace the vitality previously associated with youth, while younger generations prioritize health earlier in life, redefining traditional demographic boundaries.
• Modern nomadism: The rise of modern nomadism is opening up new opportunities for wellness resorts to cater to long-term stays and alternative lifestyles, appealing in particular to middle-aged people and retirees.
• Women's health: A renewed focus on women's wellness needs, from reproductive health to menopause, is prompting wellness providers to create customized programs.
• Wellness at height: Airlines are improving passenger well-being through innovations in air quality, lighting and acoustics to make travel healthier and more comfortable.
• Culinary wellness getaway: Culinary wellness is on the rise, combining food with wellbeing through experiences such as dopamine eating, neuronal nutrition and sustainable, health-focused menus.
• Thermal springs: Investments in hot springs aim to meet the growing demand for nature-based wellness and combat overcrowding by redirecting visitors to lesser-known destinations.

Wellness destinations of the future

Report The future of wellness tourism 2025 highlights Japan, South Korea, Saudi Arabia, Iceland and Italy as emerging destinations for wellness tourism, based on their substantial investment in infrastructure, rich natural landscapes and innovative hospitality offerings.

"These destinations are transforming the concept of rejuvenation through travel experiences that transcend the ordinary," says Amy Skelding, managing partner and head of the UK travel division at Finn Partners.

Source: spabusiness.com