Massages sell themselves. How do you promote the more expensive treatments? How do you sell facials?
If you have an absolutely fabulous treatment, which also has a high profit margin but doesn't seem to be working as well as you'd like, it's time to get it out there: first ask yourself if your guests are the right demographic for this type of treatment (for example, if you want to sell a green tea packet that is highly effective in reducing body fat and your audience is massively male in the 40-60 age group you may not be as successful as you'd like). Your marketing efforts need to match your demographic. Also, if you're going to introduce such treatments in your menu, make sure it's profitable - if you add extra marketing costs to the cost of the treatment it might not be worth it.
You need to know how your staff propose these treatments - again this is an emotional threshold. Often the sale often stops with people; that's why staff should be constantly monitored and evaluated.
Do they like to offer this treatment?
Believe in him?
Do they want to try to sell it?
If both customers and staff match the proposed product it is time for the marketing offensive:
Offer vouchers for trying treatment
Create mini editions
Create series ´buy 5, get 6´
Consider bundling it with one of the best-selling treatments
Offer it at a special price as the treat of the month and control staff to make it a priority to promote it
Do an educational demonstration or workshop explaining the benefits of this spectacular treatment
Oana Manole
Spa Consultant - www.spador.ro,
Tel:0721/070392
Virtual Wellness Explorer
