Kerzner International, the well-known international group that develops and operates exclusive, luxury destinations, announces development plans for 100 Siro hotels - a new wellness &fitness hotel concept recently launched in Dubai.

SIRO's first location, Siro One Za'abeel, recently opened in Dubai and is positioned as a fitness & recovery hotel, offering both extensive sports facilities and adrenaline-pumping experiences.

Speaking this weekend at the World Spa and Wellness Convention in London, Zoe Wall, vice president of spa and wellness at Kerzner, said the group aims to open at least 100 hotels, pointing to the Dubai property already performing well. Montenegro, Japan and Mexico are already on the list of possible destinations for the brand.

Built around the five pillars of biohacking: fitness, nutrition, sleep, recovery and mindfulness, the Siro brand aims to provide guests with an invigorating experience both mentally and physically.

Kerzner CEO Philippe Zuber says of the brand: "Siro blends science and innovation to create a space that not only positively blurs the boundaries between wellness and hospitality, but also coagulates a community of like-minded individuals who want to enjoy the immediate benefits of fitness while securing their health for the future."

Facilities include rooms for group exercise, midfulness practices, holistic classes, IV therapy rooms, sound therapy, cryotherapy and treatments including physiotherapy and myofascial cupping.

The rooms are optimized for sleep, with heat-reducing mattresses, a selection of recovery equipment, and a minibar with healthy options like kombucha, ginger and cranberry shots.

International swimming champion Adam Peaty, who has won gold at three consecutive Olympics, is a brand ambassador for Siro.

Source:  spabusiness.com