The chosen brand is certainly important for the success of the spa, but beware, it is wrong to consider that it is the deciding factor in the success of the spa, in other words if you have chosen a reputable brand, it will guarantee business success. It is not so.
Concept spa your. Once this is outlined, the product will be chosen from those that best fit the concept created, and the treatments and services on the menu will go in line with it.
It is also wrong to choose the product you like without knowing what your clients' preferences are and to try to define your concept and base your treatments exclusively on the chosen brand.
Which treatments are the best selling among the chosen home treatments, for example, are stronger on facial treatments or the corporal ones? What support does the brand offer in terms of training, marketing, PR? Answer these questions. Do not choose a simple distributor, but a product from a company that can become a strategic partner and help you position your business.
In terms of a menu of treatments, start with a basic one and add new ones as your client base grows, and they will ask for them.
Quite often it happens that when the spa does not have the expected success, it enters a vicious circle, one that will be further altered by the upcoming change of managers. Stocks are overstocked and most often close to expiration, the manager leaves, and the new manager blames the old one, and the old brand. A lot is invested in rebranding, in staff training, a new menu is written, but the problem remains unsolved. In the end, spas end up having to redo their treatment menus in line with the menu of the product house and not vice-versa. Even worse, the confusion for customers caught between the old menu, the new menu and your uncertainty is total.
The most important thing is to stay loyal to the chosen concept, so you won't go blind.
Maria Rendes - Spa Consultant
Phone: 0727 912 653
Email: maria.rendes@yahoo.com
Spa Consultant Collaborator
